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Thoughts and musings about business blogs, marketing and some other random stuff

Why do companies stop writing blogs? And is this a problem?

Why do companies stop writing blogs? And it’s not because they don’t work. We explore the reasons and consequences of inconsistent blogging.

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What is GEO and how does it affect your PR & Marketing copywriting?

What is GEO and how does it affect your PR & Marketing copywriting? Blog Write explores the new world of SEO and GEO for businesses.

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What is Thought Leadership in PR copy and why is it important?

Thought Leadership in PR copy sets companies apart from the competition by demonstrating expertise. Here’s how it works and why it’s important.

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PR copywriting – common mistakes that could cost you sales

PR copywriting captures attention, engages an audience and encourages people to buy, but only if you avoid these mistakes.

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Bringing businesses and good PR copy together

Copywriters are a great support for businesses and yet many companies don’t reach out for help. Here are some reasons why and how to make the relationship work.

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Woman writing marketing copy

PR and marketing copy – how to add value

PR and marketing copy should establish a connection with the audience, this is what adds value. Here are 7 top tips for added value copy.

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How to write a blog that people want to read

Blogging for business is still popular, but it’s only useful if people want to read your blog. Here’s how to write a consistent business blog that engages your audience.

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How to beat procrastination and get your copywriting done

Most people suffer from procrastination, but when you’re a copywriter with a deadline you need to push through it. Here are some of my top tips to do just that.

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5 Top tips – how to make your PR and marketing copy count

Is your marketing copy performing? Read my five top tips on how to make sure your marketing copy has impact.

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