Apparently dog owners are more likely to be adventurous, outgoing, and energetic. I have been a dog lover for most of my adult life but does this describe me? Find out here, and read more about where my passion for canines began.
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Your business blog should be an accurate reflection of you and your brand, so how can you outsource the task of writing it? Partnership is key.
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Are business blogs widely accepted as part of the marketing mix, or are they a ‘nice to have’ as and when you have time? Business blogs are still wholly relevant but remain a missed opportunity for many.
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Budget cuts in marketing happen for all sorts of reasons, Government induced or otherwise, but is all marketing equal in this scenario? How do you decide what to change?
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Marketers that blog consistently are 13 times more likely to see a positive return on investment. Business blogs are a fantastic way to make your marketing spend go a long way, but the generation of content is an ongoing commitment.
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It’s no secret how little time you have to grab a visitor’s attention when they land on your website. It’s a matter of seconds. Business blogs are a fantastic way to draw visitors in and keep them on your site for longer than perhaps even they intended.
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With consumers increasingly voting with their wallets and choosing to buy from ethical enterprises, business blogs provide a rare opportunity to portray authenticity.
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Posting online content can be seen as a more informal way to connect with your audience, but that doesn’t mean you should forget your grammatical manners!
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If you’re considering using an external copywriter but aren’t quite sure how outsourcing works, here are some of the questions I’ve been asked, that might help you decide the best route forward for you and your enterprise.
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