5 Reasons your business should blog

Some people seem to be under the impression business blogs are a little yesteryear. This isn’t the case. They’re working away in the background earning the clever businesses that are utilising them well, excellent value for money. Business blogs are an integral part of content strategy and here’s why.

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Are Business Blogs in your marketing mix?

Are business blogs widely accepted as part of the marketing mix, or are they a ‘nice to have’ as and when you have time? Business blogs are still wholly relevant but remain a missed opportunity for many.

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Ad hoc vs consistency in blogging

Marketers that blog consistently are 13 times more likely to see a positive return on investment. Business blogs are a fantastic way to make your marketing spend go a long way, but the generation of content is an ongoing commitment.

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