You successfully set up your business and it’s ticking along nicely but there was something you always meant to do that you haven’t yet done: Build a business blog that regularly gives existing and future customers free advice, demonstrates your site as a valuable resource for the long term, positions you as an expert, and provides reams of content that can be used across all your social media channels.
“But coming up with content is so hard! And I don’t know how to write, and even if I could write, where am I meant to find the time to do this as well as well as everything else?”
Does this sound like you? Well, you’re right, you can’t do everything! Here’s what you need to do instead. Trust in an experienced copywriter to deliver engaging, well-researched blog content on your behalf. It will still look as though you have written and posted the material, but the hassle of coming up with lots to say and finding the words to say it, will be removed.
“Where do I start? How could I trust someone with my content? Won’t it just be more hassle than it’s worth?”
Don’t panic! In the next few blog posts I’ll talk you through it step by step, so you know what to ask, what to expect and hopefully find the whole process far less daunting.
Forking out for a freelancer
Investing in a copywriter may seem a little unnerving if you’re not sure exactly what you’ll get for your money. But if you want a business blog and don’t have the time to do it yourself, you need to do something. As the famous quote usually attributed to Einstein says:
“Insanity is doing the same thing over and over and expecting different results.”
You won’t be perceived as an expert in your field if you don’t publish what you know on a regular basis. You won’t get inbound leads or have a bank of content to use on your social media channels if you don’t make a change.
Change for the better
But it needs to be the right change and I want to help make sure you find the best solution for your business. In the next few blogs, to be published in the space of the next month, I’m going to be looking at some of the things you can do to make sure you get what you need with minimum hassle, finishing with an extensive list of frequently asked questions. However, in the meantime, if you have any burning queries about working with a freelance copywriter to build your business blog, please get in touch anytime at helen@blogwrite.co.uk Even if we don’t end up working together, I’m so passionate about taking the pressure off of small businesses wherever possible, I would still love to chat through any questions you might have.
