Why do companies stop writing blogs? And is this a problem?
Why do companies stop writing blogs? And it’s not because they don’t work. We explore the reasons and consequences of inconsistent blogging.
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How to write a blog that people want to read
Blogging for business is still popular, but it’s only useful if people want to read your blog. Here’s how to write a consistent business blog that engages your audience.
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How to keep the PR and marketing copy flowing when you don’t feel like it
Sometimes it’s hard to put pen to paper. Here are 5 top tips on how to keep the words flowing for your PR and marketing copy.
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Why you should hire a PR and marketing copywriter for your business
How do you come up with the words to promote your business? Here we explore 5 good reasons to hire a PR and marketing copywriter.
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What’s stopping you from setting up a business blog?
If you would like a business blog but haven’t got around to setting one up, here are some of the reasons blogs are hard to initiate and advice on how to overcome these obstacles.
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Friend or foe? Business blogging to build trust
How do businesses build trust? Business blogs offer insight into a company’s values and ethos in a way one-off sales pitches simply can’t.
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Prepare for success – working with a marketing copywriter
Businesses understand the importance of a business blog but can’t always find the time to do it well. Freelance copywriting support could be the answer.
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Copywriting for your business blog – in-house versus outsourcing
Keeping a business blog up to date is a time-consuming job. What are the options when it comes to copywriting for your blog and which is right for your business?
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Does Copywriting Get Better with Age?
Does experience matter when it comes to copywriting? It does and this blog explores the reasons why including better decision making and more empathy.
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