Copywriting Archives

Thought Leadership in PR copy sets companies apart from the competition by demonstrating expertise. Here’s how it works and why it’s important.

PR copywriting captures attention, engages an audience and encourages people to buy, but only if you avoid these mistakes.

Copywriters are a great support for businesses and yet many companies don’t reach out for help. Here are some reasons why and how to make the relationship work.

PR and marketing copy should establish a connection with the audience, this is what adds value. Here are 7 top tips for added value copy.

Blogging for business is still popular, but it’s only useful if people want to read your blog. Here’s how to write a consistent business blog that engages your audience.

Most people suffer from procrastination, but when you’re a copywriter with a deadline you need to push through it. Here are some of my top tips to do just that.

Is your marketing copy performing? Read my five top tips on how to make sure your marketing copy has impact.

Ever wondered whether you could benefit from a PR and marketing copywriter? This post offers a list of who hires copywriters and how they utilise them.

Sometimes it’s hard to put pen to paper. Here are 5 top tips on how to keep the words flowing for your PR and marketing copy.

Copywriting

What is Thought Leadership in PR copy and why is it important?

PR copywriting – common mistakes that could cost you sales

Bringing businesses and good PR copy together

PR and marketing copy – how to add value

How to write a blog that people want to read

How to beat procrastination and get your copywriting done

5 Top tips – how to make your PR and marketing copy count

Who hires a PR and marketing copywriter and why?

How to keep the PR and marketing copy flowing when you don’t feel like it