Marketing Archives - Blog Write

How do businesses build trust? Business blogs offer insight into a company’s values and ethos in a way one-off sales pitches simply can’t.

It can be tempting to put all your focus into SEO when you’re writing your business blog, but don’t forget blogging has another powerful purpose – giving prospects and customers a better insight into your brand values.

When copywriting for business, there’s no one size fits all solution. Sales copy is … Continued

Business blogs are essential marketing tools to inform existing and potential customers, increase brand … Continued

How do you position yourself or your business as an expert? Read on for advice on how good copywriting can help you to achieve that elusive expert status.

Writing for marketing purposes is a little different from other types of writing. Here are a few top tips that might not only help get you started but also keep the words flowing.

Some people seem to be under the impression business blogs are a little yesteryear. This isn’t the case. They’re working away in the background earning the clever businesses that are utilising them well, excellent value for money. Business blogs are an integral part of content strategy and here’s why.

Your business blog should be an accurate reflection of you and your brand, so how can you outsource the task of writing it? Partnership is key.

Are business blogs widely accepted as part of the marketing mix, or are they a ‘nice to have’ as and when you have time? Business blogs are still wholly relevant but remain a missed opportunity for many.

Marketing

Friend or Foe?

How to get your ethos across in your business blog

Pitch your copywriting the right way

Copywriting for your business blog – in-house versus outsourcing

How to position yourself as an expert in your field

5 top tips for writing longer features and blog posts

5 Reasons your business should blog

Will my business blog still sound like me if I outsource?

Are Business Blogs in your marketing mix?