2020 saw a surge of people donning their gardening gloves to try and ‘grow their own’. According to Livingetc Pintrest has seen a 600% increase in searches for the term ‘DIY small garden ideas vegetables’ as the idea of homegrown produce became more and more popular. To grow your own fruit and veg though, is a commitment that requires effort. Effort to monitor seeds as they grow, water plants in the heat, protect them through the cold, prune to encourage growth, and of course collect your harvest when the time comes. It’s not easy but the ongoing nourishment is worthwhile in the end result.
To reach its full potential in today’s digital world, a business needs to be nourished with ongoing content in the same way that a garden needs ongoing food, water and sunshine . And while some companies only dabble every now and again to make sure visitors don’t think their business is out of date, ideally a business blog should be kept up to date on a regular basis. The more often the better too from an SEO perspective.
Generating enough content to help your business thrive though can sometimes feel like a chore. Especially when you have so much going on in the rest of your business. Of course, your priority is going to be meeting customer’s needs and delivering on your promises. But it doesn’t have to be one or the other. Working with a copywriter that is willing to understand your business and work as part of your team to deliver fresh and engaging content on a regular basis can give you peace of mind that you are doing your enterprise justice from a marketing perspective, without compromising your service to your customers.
The bottom line is, the more content you can generate and post online, the better your SEO ranking and the more enquiries you will receive. You could say that blogging to a business is almost as significant as water is to the growth potential of your new vegetable patch!