You’re considering letting someone else write your business blog for you but there’s a little niggle that’s preventing you from taking that final step and engaging someone. Will they be able to write the way you want them to? Will it still sound like you?
It all comes down to your ‘voice’ – the things you say and how you say it. Your style. Sometimes your style can vary too and take on a more promotional tone when you’re talking about the benefits of your business and a more inspirational tone when you’re talking about related subjects that matter to you. Is this voice something that can be learned, or is it completely individual to you?
Give it time
A good writer that is willing and able to work to a brief will be more than capable of learning your voice. In the same way that they will learn about your business, they will also learn what you want to be talking about and how you want to talk about it. It might not happen overnight, so be prepared for a transition period while they get to know you, what you like and what you don’t like when it comes to the written word. It’s not a simple case of correct grammar and hitting a set word count.
Honesty is the best policy
It helps if you know what to expect though doesn’t it? I always let customers know up front that there will a period of adjustment while I get to know you and learn your voice. Sometimes I hit the mark straight away, but sometimes it takes a few blogs for me to learn for example that you don’t like to start a sentence with the word ‘And’ and you hate the word ‘However’! Honest feedback is important in those early days – writers aren’t mind readers – you need to let them know what you like about their copy and what you don’t, in order for them to eventually deliver what you need. If this feedback is important to you and isn’t well received, it might mean you haven’t found the right fit for you. Have faith, there is a writer out there for you, that will be happy to collaborate with you to give you the blog that you want.