There are very few products that can’t be bought online these days, but wherever we make our purchase, people still matter. People buy from people and brands they trust and this applies even when we place our order with a click of a button. That’s why business blogs are so important.
Of course, we all buy from the faceless international conglomerates for convenience but when it comes to higher ticket items or personal gifts, we often look to buy from people face to face or choose an online supplier that we feel shares our values.
Let your online personality shine!
So, how can companies portray their personality online to attract more enquiries and ultimately fill the order book? Most websites will have an ‘about us’ section that lets us know when they were established and what their company ethos is, but you have limited space to capture their attention and probably little reason for them to revisit the page another day.
That’s part of the reason blogs are so popular. In addition to the proven SEO benefits of a blog, a well-written business blog can give your website visitors a more in-depth insight into your values, beliefs and culture. With the opportunity to write about lots of different topics and issues connected to your business, a blog allows you to show more of your personality over a more prolonged period of time. And the best bit? You don’t even have to write it yourself!
Help is at hand
Experienced blog writers can learn your voice and write a regular blog for you. With a good brief they can even help generate content for you. Once you have a blog in place it’s imperative to keep it up to date because if your blog is out of date, it makes your company look out of date too. This isn’t always easy to do yourself. The important job of running the business and generating revenue tend to get in the way. That’s why outsourcing this service is a great way to keep your search engine rankings up, without over-stretching your in-house resources. Visit the Services page to find out more about the blog writing packages I offer, or e-mail me to find out more about a tailored package.