Friend or Foe?
How do businesses build trust? Business blogs offer insight into a company’s values and ethos in a way one-off sales pitches simply can’t.
read more
How to get your ethos across in your business blog
It can be tempting to put all your focus into SEO when you’re writing your business blog, but don’t forget blogging has another powerful purpose – giving prospects and customers a better insight into your brand values.
read more
Pitch your copywriting the right way
When copywriting for business, there’s no one size fits all solution. Sales copy is … Continued
read more
How to prepare for hiring a copywriter for your business blog
Marketers everywhere understand the importance of having a blog on a business website, either … Continued
read more
Copywriting for your business blog – in-house versus outsourcing
Business blogs are essential marketing tools to inform existing and potential customers, increase brand … Continued
read more
How to position yourself as an expert in your field
How do you position yourself or your business as an expert? Read on for advice on how good copywriting can help you to achieve that elusive expert status.
read more
5 Reasons your business should blog
Some people seem to be under the impression business blogs are a little yesteryear. This isn’t the case. They’re working away in the background earning the clever businesses that are utilising them well, excellent value for money. Business blogs are an integral part of content strategy and here’s why.
read more
Will my business blog still sound like me if I outsource?
Your business blog should be an accurate reflection of you and your brand, so how can you outsource the task of writing it? Partnership is key.
read more
Are Business Blogs in your marketing mix?
Are business blogs widely accepted as part of the marketing mix, or are they a ‘nice to have’ as and when you have time? Business blogs are still wholly relevant but remain a missed opportunity for many.
read more