Why do companies stop writing blogs? And is this a problem?
Why do companies stop writing blogs? And it’s not because they don’t work. We explore the reasons and consequences of inconsistent blogging.
read more
How to write a blog that people want to read
Blogging for business is still popular, but it’s only useful if people want to read your blog. Here’s how to write a consistent business blog that engages your audience.
read more
Why you should hire a PR and marketing copywriter for your business
How do you come up with the words to promote your business? Here we explore 5 good reasons to hire a PR and marketing copywriter.
read more
What’s stopping you from setting up a business blog?
If you would like a business blog but haven’t got around to setting one up, here are some of the reasons blogs are hard to initiate and advice on how to overcome these obstacles.
read more
How to get your ethos across in your business blog
It can be tempting to put all your focus into SEO when you’re writing your business blog, but don’t forget blogging has another powerful purpose – giving prospects and customers a better insight into your brand values.
read more
Pitch your PR and marketing copywriting the right way
There is no one size fits all when it comes to copywriting. Here is how to make sure you tailor your copy correctly.
read more
Prepare for success – working with a marketing copywriter
Businesses understand the importance of a business blog but can’t always find the time to do it well. Freelance copywriting support could be the answer.
read more
Copywriting for your business blog – in-house versus outsourcing
Keeping a business blog up to date is a time-consuming job. What are the options when it comes to copywriting for your blog and which is right for your business?
read more
How to position yourself as an expert in your field
How do you position yourself or your business as an expert? Read on for advice on how good copywriting can help you to achieve that elusive expert status.
read more