Why do companies stop writing blogs? And is this a problem?
Why do companies stop writing blogs? And it’s not because they don’t work. We explore the reasons and consequences of inconsistent blogging.
read more
PR copywriting – common mistakes that could cost you sales
PR copywriting captures attention, engages an audience and encourages people to buy, but only if you avoid these mistakes.
read more
How to write a blog that people want to read
Blogging for business is still popular, but it’s only useful if people want to read your blog. Here’s how to write a consistent business blog that engages your audience.
read more
Why you should hire a PR and marketing copywriter for your business
How do you come up with the words to promote your business? Here we explore 5 good reasons to hire a PR and marketing copywriter.
read more
What’s stopping you from setting up a business blog?
If you would like a business blog but haven’t got around to setting one up, here are some of the reasons blogs are hard to initiate and advice on how to overcome these obstacles.
read more
Friend or foe? Business blogging to build trust
How do businesses build trust? Business blogs offer insight into a company’s values and ethos in a way one-off sales pitches simply can’t.
read more
Does Copywriting Get Better with Age?
Does experience matter when it comes to copywriting? It does and this blog explores the reasons why including better decision making and more empathy.
read more
How to position yourself as an expert in your field
How do you position yourself or your business as an expert? Read on for advice on how good copywriting can help you to achieve that elusive expert status.
read more
Blog for authenticity
With consumers increasingly voting with their wallets and choosing to buy from ethical enterprises, business blogs provide a rare opportunity to portray authenticity.
read more