Friend or Foe?
How do businesses build trust? Business blogs offer insight into a company’s values and ethos in a way one-off sales pitches simply can’t.
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Does Copywriting Get Better with Age?
Does experience matter when it comes to copywriting? It does and this blog explores the reasons why including better decision making and more empathy.
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How to position yourself as an expert in your field
How do you position yourself or your business as an expert? Read on for advice on how good copywriting can help you to achieve that elusive expert status.
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Blog for authenticity
With consumers increasingly voting with their wallets and choosing to buy from ethical enterprises, business blogs provide a rare opportunity to portray authenticity.
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Seven Steps to a Hassle-Free Business Blog
Don’t put it off any longer – do you need help with your business blog or can you manage it yourself? If you need help, here’s the ultimate step-by-step guide to engaging freelance support.
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Take a step back to take a step forward
Sometimes life can feel completely overwhelming. It may seem counter-intuitive but slowing things down for a moment can help you see the wood through the trees more easily.
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Too busy for new business?
Are you stuck between a rock and a hard place when it comes to new business? You’re too busy to market your wares, but you don’t want the pipeline to dry up. Inbound marketing might be the solution for you.
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Grow your own Blog
2020 saw a surge of people donning their gardening gloves to try and ‘grow their own’. To reach its full potential in today’s digital world, a business needs to be nourished with ongoing content in the same way that a garden needs ongoing food, water and sunshine .
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Are you harnessing the power of the written word?
In the digital age the focus is shifting from longer prose in the form of articles and handwritten letters, to short, snappy sentences on social media. But the written word is a wholly powerful thing and shouldn’t be ignored in the marketing mix.
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