It can be tempting to put all your focus into SEO when you’re writing your business blog, but don’t forget blogging has another powerful purpose – giving prospects and customers a better insight into your brand values.
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Business blogs are essential marketing tools to inform existing and potential customers, increase brand … Continued
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Some people seem to be under the impression business blogs are a little yesteryear. This isn’t the case. They’re working away in the background earning the clever businesses that are utilising them well, excellent value for money. Business blogs are an integral part of content strategy and here’s why.
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Budget cuts in marketing happen for all sorts of reasons, Government induced or otherwise, but is all marketing equal in this scenario? How do you decide what to change?
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Did you know 85% of people research the products they want to buy online before they make their decision? Don’t get left out of this early stage of the process.
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When you start to work with anyone new, whether a new employee, customer or supplier, you’re opening yourself up to a degree of vulnerability. What if you don’t get on? What if they let you down? It can be even harder if you’re a small business or a brand new venture. Trusting someone requires careful consideration.
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Sometimes you have to do things you don’t want to do, but sometimes the best way forward is to delegate. Could writing your business blog be something better placed with someone other than you?
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Blogging for business is a hugely valuable tool – here are what I consider to be the top 5 benefits.
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