Friend or Foe?
How do businesses build trust? Business blogs offer insight into a company’s values and ethos in a way one-off sales pitches simply can’t.
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Pitch your copywriting the right way
When copywriting for business, there’s no one size fits all solution. Sales copy is … Continued
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How to prepare for hiring a copywriter for your business blog
Marketers everywhere understand the importance of having a blog on a business website, either … Continued
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How to position yourself as an expert in your field
How do you position yourself or your business as an expert? Read on for advice on how good copywriting can help you to achieve that elusive expert status.
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5 top tips for writing longer features and blog posts
Writing for marketing purposes is a little different from other types of writing. Here are a few top tips that might not only help get you started but also keep the words flowing.
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Will my business blog still sound like me if I outsource?
Your business blog should be an accurate reflection of you and your brand, so how can you outsource the task of writing it? Partnership is key.
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Are Business Blogs in your marketing mix?
Are business blogs widely accepted as part of the marketing mix, or are they a ‘nice to have’ as and when you have time? Business blogs are still wholly relevant but remain a missed opportunity for many.
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Is all marketing equal when it comes to budget cuts?
Budget cuts in marketing happen for all sorts of reasons, Government induced or otherwise, but is all marketing equal in this scenario? How do you decide what to change?
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Ad hoc vs consistency in blogging
Marketers that blog consistently are 13 times more likely to see a positive return on investment. Business blogs are a fantastic way to make your marketing spend go a long way, but the generation of content is an ongoing commitment.
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