Ad hoc vs consistency in blogging

Marketers that blog consistently are 13 times more likely to see a positive return on investment. Business blogs are a fantastic way to make your marketing spend go a long way, but the generation of content is an ongoing commitment.

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Why consistent blogs are better

Despite starting with the best of intentions, before you know it your business blog is out of date. You have the blogging tool ready to roll but it’s not being utilised, which means it won’t be generating the results you were hoping for. Consistency is key.

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