Some people seem to be under the impression business blogs are a little yesteryear. This isn’t the case. They’re working away in the background earning the clever businesses that are utilising them well, excellent value for money. Business blogs are an integral part of content strategy and here’s why.
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Marketers that blog consistently are 13 times more likely to see a positive return on investment. Business blogs are a fantastic way to make your marketing spend go a long way, but the generation of content is an ongoing commitment.
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You successfully set up your business and it’s ticking along nicely but there was something you always meant to do that you haven’t yet done: Build a business blog. Don’t worry, help is at hand.
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If you are writing your own business blog, here are some quick tips to make sure your blog is the best it can be and does your business justice.
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What are some of the typical obstacles that get in the way of a good blog post and how can you overcome them to write a blog that will best speak to your audience?
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Despite starting with the best of intentions, before you know it your business blog is out of date. You have the blogging tool ready to roll but it’s not being utilised, which means it won’t be generating the results you were hoping for. Consistency is key.
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Once you’ve taken the important step to set up a blog on your company website, it’s important to keep it up to date to maximise its benefits. But it’s not always easy to think of things to say.
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