copywriting Archives

When copywriting for business, there’s no one size fits all solution. Sales copy is … Continued

Business blogs are essential marketing tools to inform existing and potential customers, increase brand … Continued

Does experience matter when it comes to copywriting? It does and this blog explores the reasons why including better decision making and more empathy.

How do you position yourself or your business as an expert? Read on for advice on how good copywriting can help you to achieve that elusive expert status.

Writing for marketing purposes is a little different from other types of writing. Here are a few top tips that might not only help get you started but also keep the words flowing.

Are business blogs widely accepted as part of the marketing mix, or are they a ‘nice to have’ as and when you have time? Business blogs are still wholly relevant but remain a missed opportunity for many.

Marketers that blog consistently are 13 times more likely to see a positive return on investment. Business blogs are a fantastic way to make your marketing spend go a long way, but the generation of content is an ongoing commitment.

Life is rarely a straight line of things happening as and when we want or expect them to. It can take us every which way before we end up precisely where we want to be.

In the digital age the focus is shifting from longer prose in the form of articles and handwritten letters, to short, snappy sentences on social media. But the written word is a wholly powerful thing and shouldn’t be ignored in the marketing mix.

Tag: copywriting

Pitch your copywriting the right way

Copywriting for your business blog – in-house versus outsourcing

Does Copywriting Get Better with Age?

How to position yourself as an expert in your field

5 top tips for writing longer features and blog posts

Are Business Blogs in your marketing mix?

Ad hoc vs consistency in blogging

Behind the scenes at Blog Write – Research is my thing

Are you harnessing the power of the written word?