Why do companies stop writing blogs? And is this a problem?
Why do companies stop writing blogs? And it’s not because they don’t work. We explore the reasons and consequences of inconsistent blogging.
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What is Thought Leadership in PR copy and why is it important?
Thought Leadership in PR copy sets companies apart from the competition by demonstrating expertise. Here’s how it works and why it’s important.
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PR copywriting – common mistakes that could cost you sales
PR copywriting captures attention, engages an audience and encourages people to buy, but only if you avoid these mistakes.
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PR and marketing copy – how to add value
PR and marketing copy should establish a connection with the audience, this is what adds value. Here are 7 top tips for added value copy.
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How to write a blog that people want to read
Blogging for business is still popular, but it’s only useful if people want to read your blog. Here’s how to write a consistent business blog that engages your audience.
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How to beat procrastination and get your copywriting done
Most people suffer from procrastination, but when you’re a copywriter with a deadline you need to push through it. Here are some of my top tips to do just that.
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5 Top tips – how to make your PR and marketing copy count
Is your marketing copy performing? Read my five top tips on how to make sure your marketing copy has impact.
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Who hires a PR and marketing copywriter and why?
Ever wondered whether you could benefit from a PR and marketing copywriter? This post offers a list of who hires copywriters and how they utilise them.
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How to keep the PR and marketing copy flowing when you don’t feel like it
Sometimes it’s hard to put pen to paper. Here are 5 top tips on how to keep the words flowing for your PR and marketing copy.
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