Sometimes you have to do things you don’t want to do, but sometimes the best way forward is to delegate. Could writing your business blog be something better placed with someone other than you?
There are some things we simply have to do, because not doing those things will cause a problem, like eating healthily or taking out the rubbish. There are some things we know we really should do because we’ll see a great benefit once we’ve done it – with me it’s the things that take me out of my comfort zone – a course or event I’ve been nervous about attending, but know if I do, I’ll be proud of myself for doing it, probably enjoy it, and find that it makes my life easier in the long run. There’s no getting away from the fact there are some things we need to do, whether we like it or not.
Better results with less work
However, every now and then there are tasks that you don’t want to do, that you don’t have to! Sometimes in fact, it’s better to delegate to get the best results.
Writing falls into this latter category. Smart businesses today have realised the benefits of blogging but however much you know you need to do it consistently to make a real difference to search engine results and inbound leads, it’s not always that easy to carve out the time. It’s surprisingly time consuming to research the themes you know you want to talk about, write an engaging blog and then edit it to make sure the result is what you intended.
Focus on the day job
I understand these pressures first-hand having tried and failed to keep a business blog going alongside the day job. It’s not that the blog dwindles in importance, it’s just that you have to prioritise delivering your product or service to customers, or risk losing the business. Outsourcing your blog can be a fantastic way to have the blog you want, without it taking an inordinate amount of your time away from the day to day running of your business.
There aren’t many times we’re let off the hook and told we don’t have to do something we don’t want to but keeping on top of your business blog is one of them. Find a copywriter you can trust, spend a small amount of time upfront helping them understand your business and if you’ve found a good one, you should then be able to enjoy a smart business blog that almost looks after itself.