Did you know you have a 434% higher chance of being ranked highly on search engines if you have a blog on your website*? And yet as anyone who has attempted to add a blog to their company online presence will know, it’s hard to find the time to maintain it.
You start off with the very best of intentions to write one or two a week to make sure you maximise on the associated SEO benefits. Business gets in the way, so you drop down to one or two a month. And before you know it, your last blog was posted 6 months ago. Disaster! When it gets this bad, it’s almost better not to have a blog on your site, because visitors will wonder if that’s so out of date, what other aspects of your website are out of date too?
But of course, even better, is to find a way of keeping the blog going. This can be rethinking the process you use to generate the content for it, write it, source images and post it, or perhaps it’s about reallocating resources to give it the attention it deserves. If your organisation is big enough you might have someone in-house that has the capacity to take it on. Or perhaps you can share it around the team, so the same number of blogs are produced from a larger team?
If however you’re a small company, a start-up with everything to do yourself, or even a blogger with a day job, it might be worth looking into outsourcing the task. It may sound like a daunting prospect, after all, you want your blog to be in your voice and consistent with the rest of your company’s communications, but a good writer who is compatible with your business’ values and beliefs, will be an asset you’ll wonder how you managed without.
* Tech Client – http://www.techclient.com/blogging-statistics/